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The Numbers Never Lie
We have been looking forward to speaking with Tom Gale, President & Publisher, Gale Media/Modern Distribution Management, for quite a while now. Modern Distribution Management (MDM) provides in-depth resources for executives in the wholesale distribution industry. Armed with a team of award winning editors MDM offers valuable in-depth insight into the wholesale distribution industry supported by original content that can’t be found anywhere else. In addition to all the mentioned above, we are proud to have MDM as a syndication partner of Manufacturing Revival Radio!
Tom informed us that Gale Media also recently acquired Industrial Market Information (IMI). IMI profiles North American markets for a variety of industrial products to provide distributors and manufacturers insight to better forecast and plan their business. Tom discussed in depth the importance of properly utilizing solid data. It was fascinating to listen to Tom describe how sometimes data can contradict an organization’s intuition within their very own markets. He also spoke about how organizations can successfully capitalize on strong data by using the results to help predict patterns in the markets.
Data Affects Your Sales Process
As today’s interview continued Tom elaborated even more on how a distributors sales and marketing team can really use segmented data to really hone efficient sales and marketing strategy. Want to learn how to properly use analytics to gain the upper hand in your markets? Then you must take a moment and listen to this informative discussion. When is the last time your organization did a comparative gap analysis? Don’t miss Tom explain why your answer has been too long!
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