Itâ€™s up to you to earn their attention
We are keeping the momentum moving in 2013 and are excited to release the latest episode of Manufacturing Revival Radio. Â Today we had the opportunity to gain insight into the mind of Todd Hockenberry, President and owner of Top Line Results. Â Top Line Results uses proven marketing and sales strategies to increase revenue. Â With a focus on manufacturing, technology, and capital equipment companies Todd was able to provide some valuable advice about beginning a successful inbound marketing strategy.
For those not familiar with the terminology â€śinbound marketingâ€ť Todd provided the perfect analogy, â€śIt’s the difference between magnets and a microphone”. Â The days of grabbing a microphone and hoping that somebody happens to be listening is over. Â In todayâ€™s age companies no longer need to be â€śpushingâ€ť their products, instead they need to be â€śpullingâ€ť the attention of prospective clients. Â How do you achieve this pull? Â Well as Todd explained, inbound marketing utilizes a combination of tools such as blogs, podcasting, social media to develop a relationship with individuals. Â
More sales with less proposals
Throughout the interview Todd provided us with real examples of successful inbound marketing campaigns. Â Take a listen to hear Todd explain how one Â company was able to decrease their marketing budget and increase sales, all while putting together less quotes then the previous year. Â Talk about a gain in efficiency!
Scared to write a blog? Â Take a moment to listen to the entire interview and hear how anyone can write a successful blog. Â We really covered a lot of valuable information about why you should be thinking about inbound marketing in 2013.
To be notified by email when a new show featuring industry experts is published, join our mailing list here!
Or subscribe to our show in iTunes here. If you enjoyed the show, please leave a comment and a positive customer rating too. Much appreciated!
Thanks for listening!